Posted by Steve E on January 05, 2007
In Reply to: Flight of wine posted by ESC on January 05, 2007
: : Flight of wine
: : At a wine tasting, a collection of wine tasted together is referred to as a flight. Where did this phrase come from, and when was it first used?
: : Thanks.
: That is a very interesting question and I wish I knew the answer. Anyone?
Years ago I heard the phrase "advertising flight" used by people I knew who worked in advertising agencies. Not sure if it is still used. I took it to mean a group or collection of advertising spots for television that they were creating for a client. Maybe the "flight" in wine tasting means the collection? Just a thought.