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Ford-fix or repair daily

Posted by Smokey Stover on November 29, 2006

In Reply to: Ford-fix or repair daily posted by katrina on November 29, 2006

: where did the acronym of ford-fix or repair daily come from or when was its earliest use.

So, you've heard the humorous "slogan" of the Ford Taurus, or Fords generally: Fix Or Repair Daily. Others are : Found On the Road Dead, Fucked Over Rebuilt Dodge, and Frequently Overhauled, Rarely Driven.
In fact, sneering acronyms have been made up for most automobile brands represented on the roads today. I wouldn't know when Ford first got hit; it may have been a very long time ago, before the blog was invented. I've heard humor of this variety just about all my life, although not about Fords and not retrievable from my book of memories at the moment.

The era of the blog has made such gibes and jokes common currency, and encouraged their multiplication. Cars tend to need repairs distressingly often, and have other expensive problems, so taking a swipe at them is a reasonable way to let your feelings out.

I think the era of the blog began somewhere in the 1990s, but I would be glad to hear the opinion of someone more up on the subject.

Some of the resentful bloggers, as well as many Ford defenders, appear to regard the afore-mentioned slogan as aimed particularly at the Taurus, possibly because the car was a staple in Ford's lineup for so long.