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Kids not buying corporate slang

Posted by ESC on November 21, 2002

Kids Not Buying Corporate Slang
By Martha Irvine / Associated Press
CHICAGO -- Use a little slang and you've got their attention. That seems to be the growing thought in corporate America and the media, eager to hook the younger crowd.
Some sportscasters have started describing impressive plays as "sick." Before that, Budweiser ads helped place the greeting "Whassup" in the American lexicon.
But those are the rare cases that don't draw groans and eye-rolling from the young crowd.