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Never knowingly undersold

What's the meaning of the phrase 'Never knowingly undersold'?

The slogan of the John Lewis Partnership from the 1920s.

What's the origin of the phrase 'Never knowingly undersold'?

This was coined by John Spedan Lewis, the founder’s son.

The history of “Never knowingly undersold” in printed materials

Trend of never knowingly undersold in printed material over time

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Gary Martin is a writer and researcher on the origins of phrases and the creator of the Phrase Finder website. Over the past 26 years more than 700 million of his pages have been downloaded by readers. He is one of the most popular and trusted sources of information on phrases and idioms.

Gary Martin

Writer and researcher on the origins of phrases and the creator of the Phrase Finder website. Over the past 26 years more than 700 million of his pages have been downloaded by readers. He is one of the most popular and trusted sources of information on phrases and idioms.
Never knowingly undersold

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