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Drive your CHEVROLET to the levy

Posted by ESC on June 10, 2010 at 14:40

Dealership employees who sing "Drive Your Chevy To The Levy" will have to put a quarter in the cuss box. They have been directed to say Chevrolet -- not Chevy. A company memo says: "We'd ask that whether you're talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward." The article discusses the prevalence of "Chevy" in popular culture. "Saving Chevrolet Means Sending 'Chevy' to Dump" by Richard S. Chang, New York Times. Published: June 9, 2010. New York Times.