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Hedonic treadmill

Posted by ESC on June 10, 2009 at 15:37

HEDONIC TREADMILL - "The hedonic treadmill describes our tendency to adapt quickly to changed circumstances -- which means you'll get a big kick out of the TV for a short while, but you'll soon take it for granted. The hedonic treadmill means that buying STUFF isn't very satisfying, but there are ways to spend money that are likely to help give you enduring happiness." From "Eight tips for how money CAN buy you happiness" by Gretchen Rubin, posted on Tue May 26, 2009. http://shine.yahoo.com/channel/life/eight-tips-for-how-money-can-buy-you-happiness-467137/ Accessed June 10, 2009.