Posted by ESC on January 14, 2004
I was trying to research whether the phrase below - strong as Ajax - refers to a fictional character or to the household cleanser. I found this site that looks interesting:
"TV Acres® is an on-line subject guide that quickly finds information about the 'Characters, Places & Things' that appeared on television programs broadcast in the USA from the 1940s to the present - during Prime Time & Saturday mornings. Enjoy your visit and return often."
The advertising section (slogans, celebrity endorsements, etc.) is at: http://www.tvacres.com/advertising_coverpage.htm
STRONG AS AJAX - "That's the (legislative) bill - it's strong as Ajax, " (Jody) Richards told the House State Government Committee. From "Ethics bill OK'd by House panel," an article by John Cheves, Lexington (Ky.) Herald-Leader, January 14, 2004.
"Ajax Pixies - Three energetic pixies who cavorted about kitchens and bathrooms cleaning dirty surfaces with Ajax Cleanser. Created by the Sherman & Marguette Advertising Agency for the Colgate-Palmolive Company, these three pointy-eared personalities were TV's first animated commercial mascots. Their Ajax Cleanser commercial also introduced TVs first jingle 'You'll stop paying the elbow tax, when you start cleaning with Ajax.' The pixies (a fat, a thin and a tall pixie all under three-inches in height) interacted with live-action shots and piped such scripted lines as 'Foams as it cleans,' 'Cuts grease fast' and 'Floats the dirt right down the drain.' The commercials were accompanied by a bouncy 'Bum, Bum, Bum, Bum Bum' musical score written by Joe Rines. Ajax 'the foaming Cleanser' debuted on television with its three animated pixie mascots in 1948 and continued through the 1950s. From TV Acres online January 14, 2004.