Posted by ESC on June 30, 2003
Generation of X-appeal: X-amining joy of X
By GINA DAUGHERTY
The Cincinnati Enquirer
"It's an X-citing time for the letter X. Everything from movies to artists to sports is marketed with the 24th letter of the alphabet these days - somewhere between the Nissan X-terra, the Xbox and Xtreme sports, X has become synonymous with danger and youth. If advertisers want to get X amount of attention, they better X-amine the trend.
'It's a shortcut to communicate the things advertisers want to say to youths, like danger, irreverence and edginess,' says Rebeca Arbona, vice president of Northlich, an advertising and public relations firm in Cincinnati."
GENERATION X /GEN X - ".They're the generation born after the end of the post-World War II baby boom. There's no official definition - most references begin with births in 1965 and end in the late '70s or 1980. The book Generations by Neil Howe and William Strauss called them the 13th Generation or 13ers - counting from the early colonial era. 'Generation X' was first used in the 1960s in a book predicting that people coming of age in the late 20th century would be apathetic and materialistic. The term was popularized by Douglas Coupland as the title of his 1991 novel, Generation X, whose characters were underemployed, overeducated, intensely private and unpredictable." From "Who is Gen X?" June 8, 2003, The Cincinnati Enquirer. Accessed online June 30, 2003. http://www.enquirer.com/editions/2003/06/08/loc_youngpros.genx.html