The phrase that pays

Posted by R. Berg on April 02, 2002

In Reply to: What is the phrase that pays? posted by beverly on April 01, 2002

: I'm looking for the "Phrase that Pays".

All I know about this is that radio stations use it as the title of promotions. You have to listen to the station to hear a particular phrase announced, which you then say if somebody from the station phones you (I think that's how it works). If you utter the designated phrase, you get cash. So there is no one phrase that pays.