It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife (the opening line of Pride and Prejudice)
It is better to be hated for what you are than to be loved for what you are not (Andre Gide quotation)
It is better to remain silent at the risk of being thought a fool, than to talk and remove all doubt of it (Maurice Switzer quotation)
It looks good, it tastes good, and by golly it does you good (Mackeson Beer advertising slogan)
It takes AGES to be as good as SEGA (SEGA Saturn Console advertising slogan)
It takes your breath away
It’s a Good Time for the Great Taste of mcdonald’s (McDonald’s advertising slogan)
It’s a far, far better thing that I do, than I have ever done
Writer and researcher on the origins of phrases and the creator of the Phrase Finder website. Over the past 26 years more than 700 million of his pages have been downloaded by readers. He is one of the most popular and trusted sources of information on phrases and idioms.