Ingredients Phrases

Phrases

• A recipe for disaster
• Eleven secret herbs and spices (claim made for the recipe of Kentucky Fried Chicken)
• Recipe for success
• Secret ingredient
• The Delia Effect (increase in sales of food ingredients featured on Delia Smith's cookery shows)
• The priceless ingredient of every product is the honor and integrity of its maker (Squib drug products advertising slogan)
• Your choice down at Wendy's, where quality is our recipe (Wendy Burgers advertising slogan)