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Two phrases

Posted by Bob on November 13, 2000

In Reply to: Two phrases posted by Georgios Pap on November 12, 2000

: What do the following phrases mean?
: 1) deal buster
: 2) spray and pray marketing

: Thanks

"Deal buster" (often "deal breaker") is that one additional, non-negotiable demand made in a negotiation, viewed by the other side as excessive, that causes the discussion to fall apart, that makes agreement impossible.