Innocent Phrases

Phrases

• 99.44% pure (Ivory Soap advertising slogan)
• Absolutely pure (Cadbury's Cocoa Essence advertising slogan)
• As pure as the driven slush
• As pure as the driven snow
• Bill Stickers is innocent (comic response to the warning Bill stickers will be prosecuted)
• Don't play the innocent
• Don't shoot the messenger
• Fresh faced
• Have clean hands
• Injured party
• Innocent until proven guilty
• It's so simple (Polaroid advertising slogan)
• Keep a clean sheet
• Keep it simple stupid
• Lamb to the slaughter
• Life's simple pleasures
• Makes sensible buying simple (Access Credit Card advertising slogan)
• More sinned against than sinning
• Not guilty
• Not proven
• Pure and simple
• Pure genius (Guinness advertising slogan)
• Pure gold (Benson & Hedges advertising slogan)
• Pure life (Nestle Aberfoyle Natural Spring Water advertising slogan)
• Silver bullet (a simple and seeming effortless solution to a difficult problem)
• Simple Simon met a pieman going to the fair (line from nursery rhyme)
• Simple life
• Simple yet effective
• The real Simon Pure
• The truth is rarely pure and never simple (Oscar Wilde quotation)
• We make it simple (Honda advertising slogan)