Like a kid in a candy store


What is the meaning of the phrase ‘Like a kid in a candy store’?

To be extremely happy and excited about the things around you, choices available, or about the circumstances one finds themselves in. (And sometimes inclined to react in a way that is silly and not well controlled.)

What is the origin of the phrase ‘Like a kid in a candy store’?

The phrase ‘Like a kid in a candy store’ is relatively recent, dating back to the early 1900’s in the United States of America, though exact origins are hard to pin down. 

The idiom likely developed from the observation of children’s behaviour when they are in a candy store or sweet shop. Surrounded by such an abundance of sweets and sweet treats such as chocolate, children typically become overwhelmed with happiness, excitement and joy at the prospect of having all manner of different sweet treats.

The metaphor can be used in a variety of different circumstances to portray the excitement of having a plethora of items, options, or opportunities to choose from. It can apply equally to children and adults.

A less common but similar expression is “like a blind dog in a meat market,” though it suggests a more chaotic or confused sense of being overwhelmed, rather than the pure joy and excitement that ‘ike a kid in a candy store’ conveys.

What are some notable uses of the phrase ‘Like a kid in a candy store’?

During the dot-com boom of the late 1990s, many tech investors were likened to “kids in a candy store” due to the sheer number of new internet companies offering the promise of massive returns, resulting in frenzied investment activity.

The phrase is also commonly used in contexts involving shopping, travel, or hobbies – any situation where someone is faced with an array of appealing options or opportunities.

Trend of kid in a candy store in printed material over time

Cari Mayhew - Author at Phrase Finder

Cari Mayhew

Lifelong learner, phrase fanatic, and lover of literature across multiple genres. Cari Mayhew has a passion for expression, and a keen curiosity for how phrases begin and how their use transforms over time. She is often found looking for the ideal idiom to convey her thoughts and musings.
Like a kid in a candy store

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