Doubting a purchase decision
Posted by Sam on May 31, 2004
There is a human tendency to doubt one's purchase decision especially after havng purchased something expensive. What is this called?
- 'cognitive dissonance' Ward 31/May/04
- 'cognitive dissonance' Emily Stevens 01/June/04
- 'cognitive dissonance' Bruce Kahl 31/May/04
- Buyer remorse ESC 01/June/04
- Buyer remorse Ward 01/June/04
- Buyer remorse ESC 01/June/04