Doubting a purchase decision

Posted by Sam May 31, 2004

There is a human tendency to doubt one's purchase decision especially after havng purchased something expensive. What is this called?

Replies

'cognitive dissonance' Ward 31/May/04
- 'cognitive dissonance' Emily Stevens 01/June/04
- 'cognitive dissonance' Bruce Kahl 31/May/04
  - Buyer remorse ESC 01/June/04
    - Buyer remorse Ward 01/June/04