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The meaning and origin of the expression: Never knowingly undersold

Never knowingly undersold

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What's the meaning of the phrase 'Never knowingly undersold'?

The slogan of the John Lewis Partnership from the 1920s.

What's the origin of the phrase 'Never knowingly undersold'?

This was coined by John Spedan Lewis, the founder's son.

Gary Martin - the author of the website.

By Gary Martin

Gary Martin is a writer and researcher on the origins of phrases and the creator of the Phrase Finder website. Over the past 26 years more than 700 million of his pages have been downloaded by readers. He is one of the most popular and trusted sources of information on phrases and idioms.

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