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The meaning and origin of the expression: Vorsprung Durch Technik

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Vorsprung Durch Technik

Meaning

Vorsprung Durch TechnikThis German phrase is usually translated into English as 'progress through technology'. A literal translation would be 'advancement through technology'. There's no single English word which is an exact English equivalent of 'vorsprung'; 'to leap ahead' comes close.

Origin

This phrase has been used as a strapline in adverts for Audi cars since the 1980s, capitalizing on the German reputation for technical expertise.