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NASCAR dads

Posted by ESC on August 04, 2003

NASCAR dads - "In 2000, it was soccer moms. Today, the demographic that's most in demand by political strategists converges at racetracks Sunday afternnons to whoop, holler and shake a fist at the souped-up Fords and Chevys whizzing past. They're called 'NASCAR dads.'

'They are middle- to lower middle-class males who are family men, live in rural areas, used to vote heavily Democratic, but now usually vote Republican,' explains Larry Sabato, director of the University of Virginia's Center for Politics." "'NASCAR dads' are desirable votes," by Liz Clarke, The Washington Post, reprinted in the Herald-Leader, Lexington, Ky., Aug. 3, 2003.