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Get lost in the shuffle

Posted by Abc on August 02, 2003

I have stumbled on such expression " get lost in the shuffle". What does it really mean in most cases. It seems that it has several interpretations. Like: 1. to be in chaos. 2. to be confused by the number of departments in a big organization. 3. do not receive the deserved attention. Anyone out there can illuminate it? Thanks in advance.