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Brand Spanking New

Posted by Bob on October 27, 2000

In Reply to: Brand Spanking New posted by Bruce Kahl on October 27, 2000

: A local very much in trouble software company, Computer Associates, recently announced a "brand spanking new" method of creating a positive cash flow.
: Anybody know the origin of the word "spanking" being used, is this case, as an adverb?

I believe we had a discussion of this some time back, but I can't remember when. Spanking refers to the (now rarely used) slap on the bottom that an obstetrician gives to a newborn to get it started breathing. It was a cliche metaphor of birth.