Cheap at half the price

Posted by Barney on June 01, 2000

In Reply to: Cheap at half the price posted by Bob on May 31, 2000

: : This has always baffled me, when someone says this.

: : Of course it would be, if the person thinks that it is good value at the normal price!!

: : What am I missing.

: : Cheers

: : Richie

: You're missing the humor. The original expression was "that would be cheap at twice the price," clearly a bargain. Sarcastically, we say "cheap at half the price" to signify the opposite... like the service department thieves at the car dealer I visited this morning.

Reminds me of a notice I saw in a supermarket recently which declared in loud red on yellow "Buy One At Twice The Price And Get A Second One Free". Apparently as a sales gimmick it worked.