Product lines

Posted by Bruce Kahl on September 14, 2005

In Reply to: Product lines posted by Susan Peel on September 14, 2005

: I cannot rcall the word or phrase that describes when the manfacturer of a product, becomes its commonly used word. eg, Hoover, Biro, Fridge.

- Colloquial term used to describe what happens to a brand name when it becomes so well recognized by consumers that the brand serves as the overall category name. For example: Kleenex, Xerox, Scotch tape, Jello, Roller Blades, Post-it notes and Band-Aid.