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Staged events

Posted by Mei on May 27, 2003


Could anybody help me with the bracketed phrase snd sentence. I am not quite sure of their meanings.

The determined search for ever larger rating figures, due to the higher sponsorship revenues they could demand, (made television news increasingly image-oriented in its drive to attract audiences. An emphasis was routinely placed on staged events, primarily because they were usually packaged by the news promoters behind them [whether governmental or corporate]) with the visual needs of television in mind.