Found phrase - detail men

Posted by ESC on March 14, 2002

DETAIL MEN - Pharmaceutical salesmen. Wall St. Journal headline, March 14, 2002: "More Than Ads, Drug Makers Rely on Sales Reps: Known as 'Detail Men,' They now Hawk Harder, Earlier; Allergy Drugs in January?"

I've seen this phrase twice in the last couple of days (the other use was in the Ann Rule true-crime/Perils of Pauline book, "Every Breath You Take: A True Story of Obsession, Revenge, and Murder") so I was compelled to post it. I'd never heard this before. I thought detail men had something to do with cars.