Twenty four seven

What's the meaning of the phrase 'Twenty four seven'?

All of the time – twenty four hours/day and seven days/week.

What's the origin of the phrase 'Twenty four seven'?

This American term was coined as black street-slang in the early 1980s and soon became adopted as a noun by various sectors of society. The earliest example that I can find of it in print is the November 1983 edition of Sports Illustrated:

Jerry (Ice) Reynolds, one of the SEC’s two best freshmen by the end of last season, calls his jump shot ’24-7-365′, because ‘It’s good 24 hours a day, seven days a week, 365 days a year’.

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About the Author

Gary Martin

Writer and researcher on the origins of phrases and the creator of the Phrase Finder website. Over the past 26 years more than 700 million of his pages have been downloaded by readers. He is one of the most popular and trusted sources of information on phrases and idioms.

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