Posted by Bruce Kahl on April 04, 2001
In Reply to: MORE INFO ON "A MARS A DAY....." posted by KYLE CARSON on April 04, 2001
: I NOTICE THAT THERE IS NO RECORD OF THE ORIGIN OF THE SLOGAN "A MARS A DAY HELPS YOU WORK,REST AND PLAY."I CAN HELP HERE.MURRAY WALKER,YES THAT BLOKE WHO YOU HEAR COMMENTATING ON THE FORMULA ONE RACES ON ITV EVERY OTHER SUNDAY SPRING AND SUMMER WAS PART OF THE ADVERTISING TEAM WHO WERE RESPONSIBLE FOR THE CREATION OF THIS GEM.FACT.I'M SURE SOMEONE ELSE OUT THERE CAN CONFIRM THIS.
Yes and No with a slant towards the yeses! ( Sidebar--is that how you spell the plural of "yes"? )
I visited about a dozen or so web sites and most of them confirm your theory.
The phrase was part of an ad campaign by the firm of D'Arcy Masius Benton & Bowles in 1965.
Mr. Walker did work for Masius for a while so you are probably right.
There is an adman in our midst who may be able to add some more facts.