Posted by R. Berg on December 23, 2000
I believe there's more literalism to the origin of "white bread" in the sense of bland, unimaginative, and middle-class than the explanation on the "Origin" page conveys. This term was popular in the 1960s in the U.S. counterculture, which valued doing things the natural way and consuming homemade products instead of whatever the big bad advertising industry wanted one to consume. Diet in particular offered opportunities for a return to nature. Thus "white bread" describes the bourgeoisie not only because its members are racially white but also because they subsist on highly processed commercial foods.