Posted by Bob on November 13, 2000
In Reply to: Two phrases posted by Georgios Pap on November 12, 2000
: What do the following phrases mean?
: 1) deal buster
: 2) spray and pray marketing
"Deal buster" (often "deal breaker") is that one additional, non-negotiable demand made in a negotiation, viewed by the other side as excessive, that causes the discussion to fall apart, that makes agreement impossible.