I read the UK science rag entitled "New Scientist," and I generally find its word choice fairly unremarkable. Today I encountered this uncharacteristic headline:
Pimped-up T-cells seek out and destroy HIV
I didn't know that "pimped-out" (US?) and "pimped-up" (UK?) had become mainstream, and I'd appreciate knowing more about their emerging usage. There's a television show in the US called "Pimp My Ride," and there was controversy some time ago about a reporter describing a US President's daughter as "pimped-out" for a social event.