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Is Bismark a herring?

Posted by Ron on October 05, 2007

What is the origin of the phrase, "Is Bismark a herring"?

The first I heard this phrase was in the movie "Blazing Saddles". I know there's a product called Bismark Herring that's available in Europe so that explains the relationship between "Bismark" and "herring". But why "Bismark"?