Posted by Cindy on May 26, 2006
I have written copy for a print advertisement which ends like this - "... you can be sure to receive the right solutions from Australia's largest and most established quantity surveyors"
Ad copy is not English literature. It is often gramatically incorrect and relies a lot on jargon. I believe 'MOST established' effectively conveys the historical significance of the firm we are promoting. I am seeking comments however, whether the term is could be perceived as nonsensiccal, and therefore inappropriately representing the firm.