Posted by Smokey Stover on January 06, 2006
In Reply to: Re: Lestoil makes Water Wetter posted by Bob on January 06, 2006
: : : : Does anyone remember the commercial phrase: "Lestoil makes Water Wetter?"
: : : : Any input on this?
: : : I remember the tagline for this product as;
: : : "There's less toil with Lestoil".
: : : I do remember the Water Wetter tag but can not associate it with Lestoil.
: : You didn't exactly ask, but the way you make water wetter is by using a wetting agent. It reduces surface tension, enabling the water to wet things more easily. It's not the same as a water softener, in case you wondered. SS
: I must be old. I do remember the introduction of Lestoil, and "it makes water wetter," and its lets-explain-detergency ad campaign. Animated diagrams of dirt particles being emulsified by the new magic stuff, and the punch line (by some animated character?) saying "I've never been so emulsified in my life!"
Bob is a youngster. I remember when wetting agents were introduced. Then they became surfactants, and then they became the key ingredients of detergents. The chemistry has been the same, no matter what the current name. SS