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A substitute for the intended subject

Posted by Sathyaish on February 20, 2004

Consider the two sentences below:

1. Dan Arora of MSL Technologies met with the Chambers of Commerce chief, Joy Perera, to induce the apex body to urge the government to ....blah blah

2. MSL Technologies contended that the recent increase in the tax rates for ...blah blah blah

In the second sentence, the subject MSL Technologies actually represents another subject, the spokesperson Dan Arora.

I recently read about a specific literary word for such types as MSL Technologies used in this context. I have no memory of the word now. What is the word that is not literally the intended subject but a substitute for it?