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Lowest denominator

Posted by Ilia on September 29, 2003

Another phrase that seemed like a puzzle to me: "over the years Dan has been reviled worldwide for his alleged crassness and reputation for catering to the lowest common denominator in order to make a buck".

The denominator phrase - does it mean that Dan was ready for everything to make a buck? Or that he would push his partners until to the end?

Thank you.