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Re: Rejuveniles

Posted by ESC on September 03, 2003

In Reply to: Re: Rejuveniles posted by masakim on September 02, 2003

: : : : : Rejuveniles - adults who want to keep communing with their inner children ad nauseaum.

: : : : :
: : : : : Found in the New York Times, Sunday 31 August from an article entitled: "I Don't Want to Grow Up" by Christopher Noxon.

: : : : :
: : : : : "From childless fans of kiddie music to the grown-up readers of "Harry Potter," inner children are having fun all over. Whether they are buying cars marketed to consumers half their age, dressing in baby-doll fashions or bonding over games like Twister and kickball, a new breed of quasi adult is co-opting the culture of children as never before. Most have busy lives with adult responsibilities, respectable jobs and children of their own. They are not stunted adolescents. They are something else: grown-ups who cultivate juvenile tastes in products and entertainment. Call them rejuveniles. "

: : : : I'm afraid I've a touch of that myself. I say I'm buying toys (dollhouse furniture and tea sets from the 1950s) and children's books for my someday grandchildren. But they are really ALL for ME. (See Purple House Press online for some nifty kids' books -- reprints of old favorites.)

: : : I know, I know but I don't think it's the same. You aren't sitting on the floor in night clubs singing "The Wheels on the Bus" are you? You aren't driving an SUV designed on purpose to look like a giant Tonka truck are you?

: : : Right. Better go. My easybake oven is beeping.

: : I wonder what the age range is. My soon-to-be 20-year-old children want nothing to do with the trappings of their childhood. And they cringe if I tell cute stories about when they were little.

: AKA "adultescent" and "kidult":
: adultescent noun informal a middle-aged person whose clothes, interests, and activities are typically associated with youth culture. -ORIGIN 1990sblend of _adult_ and _adolescent.
: kidult noun informal an adult with childish tastes.
: From _The Oxford Essential Dictionary of New Words_
: ----------
: Communicating to pre-family adults should be the easiest thing in the world for marketers. After all, most of them fit into the 20 to 34-year-old age profile, even if some do have children. But the adultescent marketplace presents problems for three reasons. ("Hey, big spender...," _Precision Marketing_, June 17, 1996)
: "Adult toys" may sound like a risque phrase, but it is also used to describe the playthings that 'kidults' (those of us who never quite grew up) have been buying in increasing numbers. (Celia Walden, "Trigger happy," _Mail On Sunday_, January 13, 2002)

Thanks! I'd never heard those terms.