Vorsprung durch Technik

Posted by GPP on September 12, 2003

In Reply to: Vorsprung durch Technik posted by Martin aus Chemnitz on September 12, 2003

: Hi!

: I am not quite sure about the tranlation of "Vorsprung durch Technik". Does 'Progress through technology' imply a lead in comparison to competitors?

: Maybe "Advance" would fit better than "progress".

: The origin could also point out that it was/is used by Audi.

: Martin

If this is for a slogan, Progress seems much better than Advance. But no, 'progress' doesn't imply an advantage over competitors. What does, though, is your own word: Leading Through Technology.

• Vorsprung durch Technik GPP 12/September/03