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Minor aspects of good manners

Posted by Celia on June 01, 2003

Hi,

I don't quite understand the bracketed sentence? Could anyone do me a favor?

Advertisement formed a paet of each newcast and in the case of The Camel News Caravan went even further. The newsreader, John Cameron Swayze, sat at a desk to read the news, a packet of Camel cigarettes and an ashtray strtegically placed beside him. Further sponsorship 'distortions' took many forms, as Barnouw elaborates:
Introuduced at the request of the sponsor,( they were considered minor aspects of good manners rather than news corruption. )

Thanks.