Posted by ESC on May 27, 2003
In Reply to: Staged events posted by Mei on May 27, 2003
: Could anybody help me with the bracketed phrase snd sentence. I am not quite sure of their meanings.
: The determined search for ever larger rating figures, due to the higher sponsorship revenues they could demand, (made television news increasingly image-oriented in its drive to attract audiences. An emphasis was routinely placed on staged events, primarily because they were usually packaged by the news promoters behind them [whether governmental or corporate]) with the visual needs of television in mind.
Issues won't get covered by television news unless there's something for the TV cameras to film. There has to be a "picture." TV is not going to give major coverage to, for example, a boring hearing on cutting government services for the poor. But if a government information officer can get a poor family to agree to a TV interview about how they will suffer under the cuts or a celebrity agrees to testify during the hearing, well then the story will get covered.