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Probusiness respectability

Posted by Christine on May 26, 2003

Hi,

Could anyone help me with the bracketed clause?

Significantly, then, the very features of television nes which some critics pointed to as being vulgar, banal or trivial were often the same ones which advertisers believed created an appropriate tone for the content surrounding their messages. Pressure was recurrently brought to bear on the networks to ensure that their viewers, as potential consumers, would not be offended by (newcasts presenting the viewpoints of those from outside the limits of probussiness 'respectability').

Thanks a lot.