Posted by R. Berg on February 04, 2003
In Reply to: "It's the *, Stupid" posted by S. on February 04, 2003
: : : Hello, I was just hoping some one might know the original formulation and source of this rebuke. Thanks in advance for any assistance.
: : It's the economy, stupid. This was a sign hung in Bill Clinton's campaign headquarters to keep everybody "on message" in 1992. James Carville put it there.
: I could've sworn there was an earlier instance, with some thing other than "economy". May be I'm wrong, though.
Before that, there was "Keep it simple, stupid." Not quite the same thing, of course.