Posted by Word Camel on November 22, 2002
In Reply to: Re: Kids not buying corporate slang posted by ESC on November 22, 2002
: : : Kids Not Buying Corporate Slang
: : : By Martha Irvine / Associated Press
: : :
: : : CHICAGO -- Use a little slang and you've got their attention. That seems to be the growing thought in corporate America and the media, eager to hook the younger crowd.
: : : Some sportscasters have started describing impressive plays as "sick." Before that, Budweiser ads helped place the greeting "Whassup" in the American lexicon.
: : : But those are the rare cases that don't draw groans and eye-rolling from the young crowd.
: : : The rest of the story: http://www.cbsnews.com/stories/2002/11/13/national/main529187.shtml
: : I'm not buying either. (I *still* can't drink SoBe!)
: Well, I can't stand the Mexican restaurant ad with the song about eating (wink, wink) a burrito or whatever. It's obscene. Or maybe it's just my dirty mind.
I'm blind... Sometimes ignorance is bliss.