Posted by ESC on November 15, 2002
In Reply to: Re: "Where the rubber meets the road." posted by Robert on November 14, 2002
: : Hi! Can you please tell me the origin of the phrase "Where the rubber meets the road". Did it have something to do with rubber trees meeting the trucks for shipment? Thank you!
: I remember that phrase from a jingle in a series of TV commercials in the 1960's and 70's. I think it was for Firestone tires, but I'm not positive. I remember that there was this tune, sung by a choir of deep-voiced men. I think it went "Firestone...where the rubber meets the road" Of course they may have used the phrase before then.
"Where the rubber meets the road" refers to the tire of a vehicle on the surface of a road. It means "where it really counts."