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Sweet and easy

Posted by Miri Barak on December 28, 2002

the context: Keynes, then, is the sweet and easy substitute for real reform - a treacherous steroid as opposed to the bruising workout the U.S. and Britain under went in the 1980s.

my question: does the expression sweet and easy has any connotation of drugs, or is it the food field? it's a collocation of course that I would like to trace its origin, in order to translate that into Hebrew.
Thank you for listening - miri