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So "last month"

Posted by Bookworm on October 24, 2002

In Reply to: So "last month" posted by TheFallen on October 21, 2002

: : SO "LAST MONTH" - Out of date, out of touch. "CBS's Andy Rooney told an interviewer, 'The only thing that really bugs me' about NFL coverage on TV 'is those damn women they have down on the sidelines who don't know what the hell they're talking about.' Replied National Organization for Women president Kim Gandy: 'Andy Rooney, like my 9-year-old says, is so last month.'" From "Time" Oct. 21, 2002.

: Deliberate or unintentional irony on the part of Ms. Gandy, I wonder? "(That's) so..." as a dismissive descriptor with defined time periods, such as, "that's so 80's" or "that's so last year" is in common enough usage on both sides of the Atlantic, I believe. "So last month" is a nice twist on this, carrying as it does connotations of the fickleness and ephemeral nature of media popularity and fashionability. What with today's channel surfers, who have less attention span than a damaged goldfish, I expect soon to see "he's so last week" or "that's so yesterday".

And so you shall. I just saw "so last Thursday" in the paper. Fickle indeed...

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