Posted by ESC on March 15, 2002
TIPPING POINT -- "…major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he (Malcolm Gladwell) argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point." Summary from the dustjacket of "The Tipping Point: How Little Things Can Make a Big Difference" by Malcolm Gladwell, Little, Brown and Co., Boston, 2000.