Posted by Barney on October 31, 2001
In Reply to: A Mars a day helps you work, rest, and play posted by Jake on October 31, 2001
: The answer given (this is the first item listed on your entire page) is "UK origin" advertisement for a chocolate bar.
: Growing up in the US, I heard "A Milky Way a day helps you work, rest, and play" on television.
: Isn't M&M/Mars a US company? I know the Mars bar in the UK is the same as a Milky Way in the US (the UK Milky Way is called 3 Musketeers in the US; in the US, a Mars bar is nougat, almonds, and chocolate).
: Just wondering.
It is an American company, but a Google search turns up 105 mentions with 'Mars' versus just one with 'Milky Way'; and many of them claim a specific creator for the phrase - Murray Walker, the just-retired British motor racing commentator (and obviously part-time advertising copywriter). So I think it's most likely that the company used it first in the UK, and then adapted in for the home USA market.